Some people will do pussy licking movies and videosanything to get cheese, no matter the cost.
Contestants at the annual Gloucestershire cheese rolling festival risked injuries as they raced down a steep hill to capture cheese on Sunday. The winner of the women's race, Flo Early, announced her retirement from cheese-chasing after spraining her ankle.
Watch as they tumble for glory and for cheese.
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The official competition was canceled in 2010 because of threats made by spectators. But a rogue version survived.
Nowadays, contestants don't even chase after real blocks of cheese. Rather, they're fighting to capture a lightweight foam cheese. The winner is eventually afforded a real cheese for their hard work.
Look at how much this year's contestants suffered just for their chance at the prize.
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Though the competition is distinctly British, it attracts an international audience. Mark Kit, who hails from Toronto, Canada, won one of the races, and television crews from around the world were in attendance.
This is one tradition that should never die.
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